How to Optimize Your Google My Business Page for Better SEO //
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How to Optimize Your Google My Business Page for Better SEO

Alsyd Eabidin

When it comes to local search engine optimization, your Google My Business page can be your best friend or your worst enemy. Depending on how well you optimize it, the information listed on this page can either help or hurt your business’s visibility on local search engine results pages (SERPs). 

Optimizing your Google My Business page starts with understanding its purpose and how local search works in general, and then figuring out what you need to add and remove from your listing to ensure that it’s as effective as possible.

How to Optimize Your Google My Business Page for Better SEO

Add your business details

Although it may be tempting to fill out all of your business’s details, don’t. You can fill in some of your company profile with basic information such as: name, address, and phone number. Other fields are meant for notes (i.e., physical locations or email addresses) or photos. 

If you have more than one location and want them included on your profile, you will need a separate GMB page for each location.

Add your address details

Before you get started with your local SEO strategy, make sure that your company’s details are set up correctly on Google. This includes having an accurate address, phone number and business hours. 

You can verify your information at any time by clicking Edit next to your business listing. If there is incorrect information in your listing, you can submit a request online through Google Maps Help Center.

Upload great images of your business

I would say that uploading great images of your business is just as important as adding accurate, up-to-date information. If you are having trouble deciding what kind of photos you should be taking and uploading, have a look at your competition. 

Claim your listing

Creating a business listing on Google is easy and straightforward—all you need is a name, address, phone number, website, and photos. While they don’t actively tell you how much exposure your listing will receive within search engines (it varies widely), creating a local listing will increase visibility in mapping results if you are located nearby.

 In addition to getting more exposure in general searches, making sure your business shows up on first page of results can help spur traffic from nearby customers looking for goods or services like yours.

Create an amazing review section

Include some reviews from customers as well as testimonials from professionals in your industry. However, it’s important that you keep your reviews up-to-date. 

If a customer recently changed their mind about using your services, remove or amend their review. You want to create an honest picture of what people are saying about you and what they think of your business. 

The more positive reviews you have, the better! In fact, Yelp claims that businesses with more than 10 positive reviews get clicked on twice as often by potential customers. The same goes for negative reviews—make sure to address them quickly and professionally.

Create a strong call-to-action (CTA) section

Include a call-to-action (CTA) or button on your landing page that encourages visitors to take an action. For example, in an ecommerce setting, you may have a Checkout button. In other scenarios, you may want a CTA asking readers to get in touch with you by filling out a form. 

For example, Contact us is often used on business websites. Be sure to use CTAs that are relevant and useful to your target audience. The goal of any landing page should be to encourage people to take an action—and CTAs are how you do it.