Four Reasons Why Your App May Be Abandoned //
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Four Reasons Why Your App May Be Abandoned

Alsyd Eabidin

With so many apps on the Google Play Store and Apple App Store, it's impossible to get noticed by everyone. Most of the time, it comes down to your marketing strategy. Every app will have its ups and downs, and it can be frustrating when your efforts don't lead to an increase in downloads. Here are four reasons why your app could become abandoned:

Four Reasons Why Your App May Be Abandoned

Your app has no users

Abandoned apps are the bane of the Google Play Store. They represent a huge loss of potential revenue, and they're a major turnoff for users. If you've been working on an app, you want to make sure it isn't one that gets abandoned. So what does it take to keep your app from becoming an abandoned Android app?

Part of the problem with abandoned apps is that many developers aren't aware of how to prevent it. They might be focused on getting their app out into the world as quickly as possible without considering how to keep users engaged once they've started using it. Or they just don't have enough money or time to dedicate to keeping their app up-to-date and running smoothly. We're here today to give you some tips on how you can avoid becoming an abandoned Android app!

The first thing is don't rush your development process! You'll end up feeling burned out if you try to rush through everything in order to meet deadlines and get your app out there as fast as possible.

Your app does not make enough money

Why do some apps die?

It's a question that every developer has asked themselves at one point or another.

The answer is simple: not enough people are using your app. When you're making an app, it's easy to get caught up in the excitement of building it, but it's important to remember that making an app is a business decision—and businesses need to make money!

If your app isn't making enough money, then you have three options:

  1. Make changes to your app so that more people will buy it (or make more money from ads). This may involve updating the design or adding new features.
  2. Lower the price of your app so that more people will buy it (or make more money from ads). This may involve lowering monthly subscriptions or offering discounts for new users.
  3. Stop developing your app altogether and move on to something else (or start over!).

You don't have a loyal audience or brand

When we think about why apps die, we're usually talking about the ones that have been abandoned by their developers.

But what does it mean to be "abandoned"? It's not like an app goes on vacation and never comes back—it's just that the developer stops working on it. And why would they do that? Well, there are a lot of reasons, but they all boil down to one thing: The app isn't making enough money to justify the time and effort required to keep updating it.

But why do some apps make money while others don't? There are a lot of reasons for this too. Some of them are technical: Maybe there were bugs in the code or a glitchy user interface that made it hard for people to get what they wanted from the app. Other times it's because of factors outside of development: A change in Google Play policies might make an app obsolete overnight, or maybe someone else came up with a better version of your idea and stole all your users!

The truth is, there are lots of reasons why some apps can't survive long enough to become successful businesses—but no matter what happens with your own app, we're here for you!

Your app isn't needed anymore or is obsolete

You know the feeling. You're sitting there at your desk, and you've just realized that your app is no longer useful. Maybe it's been a while since it got any downloads or updates. Maybe it's been running on autopilot for awhile, and now it's time to finally shut it down.

Or maybe you're in the middle of developing an app that has the potential to be great—but then something happens, and suddenly there's no point in continuing with the project.

Whatever the reason might be, there are times when an app just needs to be abandoned. For indie developers, this can be especially painful—you've poured time, energy, and money into making something that people want… but now its time has come!

But why do some apps die? Why don't they all just keep going forever? And what can we learn from them? Let's take a look at some of the best practices for making sure our apps stay around for as long as possible.

Knowing why apps die can help you prevent your own app from dying in the future

Apps are dying. A lot of them. In fact, it's estimated that as many as half of all apps will be abandoned in the next two years. And that means a lot of people who spent time and money creating those apps are going to lose out on their investment.

Why do apps die? There are a lot of reasons:

  • Lack of marketability—the app isn't one that people want to use or buy
  • Poor marketing—the developer didn't do enough to get their app in front of potential customers
  • Bad timing—the developer released it at a time when no one was looking for what their app offered, so no one downloaded it

But there's also another reason: The developers didn't have enough understanding about how apps work in order to avoid these things from happening in the first place! Which is why we wanted to share our insights with you so that your own app doesn't die.

 In order to help your app from being abandoned you need to take a good hard look at its user experience and see if those users are actually having fun using it or is there something that drives them away from the app. If you do this simple exercise of making sure users understand what your app is about and see how it can be beneficial or entertaining for them then you have a chance of keeping them engaged in your app for a long time.