Know the 7 Best Email Marketing Services for Small Businesses (2022) //
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Know the 7 Best Email Marketing Services for Small Businesses (2022)

Alsyd Eabidin

 Is email marketing a priority for your business in 2022? Are you looking for the best email marketing software?

Know the 7 Best Email Marketing Services for Small Businesses (2022)

Choosing the right email marketing service can have a huge impact on the success of your marketing campaign.

In this article, we will review and compare the 7 best email marketing services for small businesses.

Why is choosing the best email marketing service important?

Email marketing is one of the most cost-effective marketing strategies for small businesses. According to the Direct Marketing Association, email marketing sees an average return on investment (ROI) of 4,300 percent for businesses in the United States.

This is because email marketing is easy to manage, gives you complete control, and allows you to create a direct connection with your customers.

Not convinced of email marketing? Review these 6 reasons why building an email list is so important today.

It is important to understand that much of your email marketing success depends entirely on the email marketing software you choose because they are responsible for making sure your emails get delivered.

If you're not careful, you'll end up paying a lot of money for fewer marketing features and terrible email delivery rates (resulting in losing more money).

What do you look for in a good email marketing tool?

A good email marketing service should enable you to create very attractive email newsletters with an easy user interface (drag and drop editor ideally).

You should easily be able to send bulk emails that are personalized and targeted without much work. This is also known as marketing automation.

Regardless, an email marketing service should make it easy to manage your contact list, divide users into groups, and track the performance of your email marketing campaigns.

Most importantly, a good email service provider ensures that your email campaigns don't end up in your spam folder.

Having said that, let's take a look at some of the most popular email marketing service providers and how they compete with each other.

1. Constant contact

Know the 7 Best Email Marketing Services for Small Businesses (2022)

Constant Contact is one of the largest and fastest-growing email marketing services in the world. It is also the most user-friendly and beginner-friendly email marketing service.

You can easily manage your email lists, contacts, email templates, the marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, a free photo library, list segmentation, Facebook ad integration, and powerful e-commerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys and polls, coupons, online donations, and A/B subject line testing that helps you send targeted emails to increase your open rate.

Constant Contact provides unparalleled customer support through live chat, phone calls, email, community support, and an extensive library of helpful resources.

Aside from online training, they also offer live seminars across the United States. This allows small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.

For all the reasons mentioned above, we rate Constant Contact as the best email marketing service for small businesses and startups.

Constant Contact has a free 60-day trial (no credit card required). After that their prices start at $9.99 a month.

WPBeginner users can use the Constant Contact coupon code to get an extra 20% off.

2. SendinBlue

Know the 7 Best Email Marketing Services for Small Businesses (2022)

SendinBlue is a corporate SMS and email marketing software. It is one of the fastest-growing email marketing platforms in Europe.

It is a very easy-to-use platform with excellent tools for creating beautiful and very attractive emails. This simple drag and drop email editor is ideal for beginners who have no email marketing experience.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create automated follow-up email workflows, and segment users. It can also determine the best time to send bulk emails using its AI algorithms to ensure the best email deliverability.

SendinBlue offers a completely free email marketing plan for unlimited contacts. Their free plan lets you send up to 300 emails per day, but all of your emails will be branded.

Their paid plans start at $25 per month for Lite. You can also include SMS in your account, but rates will vary based on your sending requirements.

They recently improved their Premium plan to include more advanced features such as a landing page builder, live chat, sales CRM, and Facebook Ads integration. This means that users now get more value for the same price.

SendinBlue also offers a separate SMTP bulk email marketing service that you can use to run automated or transactional emails from your WordPress site. You don't need this for email marketing campaigns, but it's a good job if you have a large website, and you want automated emails based on real-time content.

3. Drip

Know the 7 Best Email Marketing Services for Small Businesses (2022)

Drip is a powerful enterprise email marketing platform for e-commerce, bloggers, and digital marketers. They offer a wide range of tools to facilitate marketing automation, sales funnels, and personalization.

Their email software offers seamless integration of all popular website builders including WordPress and WooCommerce. This allows you to easily add sign-up pop-ups/forms to your website and capture more leads.

What sets Drip apart from the competition like Campaign Monitor is its smart marketing automation tools, smarter email segmentation, split test features, list kits, and a visual drag-and-drop builder for automation workflows. These features allow you to reach the target customers in your email list to get more sales.

Drip's support options include live chat support, webinars, automation training, step-by-step courses, free guides, and excellent documentation.

We use Drip for a lot of our business because it allows us to send bulk emails while on call and interact with each customer on a personal level using their smart eCommerce marketing automation.

Their E-commerce Revenue Attribution feature tells us exactly how much revenue we make from each email marketing campaign.

Although it is a bit pricey, we believe Drip is the best email marketing software for e-commerce websites and business owners who want more advanced features to increase their marketing efforts.

Drip offers a free trial, and their plans start at $49 per month which includes all of their features.

They recently added SMS notification as a feature to all plans that allow you to communicate with users on both email and SMS marketing channels. This makes them a true all-in-one email marketing platform for store owners.

4. HubSpot 

Know the 7 Best Email Marketing Services for Small Businesses (2022)

HubSpot is one of the most popular programs in the field of email marketing and CRM.

Email marketing starts for free, and it comes with plenty of powerful automation features designed to grow your business.

You can use our easy-to-drag and drop email builder and a selection of templates to create a fully customized newsletter that matches your brand's personality and color.

Due to the native integration with HubSpot CRM, you can customize your emails for each subscriber based on things like device type, country, membership list, or any other custom information you may have on the individual subscriber.

HubSpot comes with all the powerful features you'd expect from an enterprise-grade email marketing software, such as improved dispatch time, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.

One of the main reasons SMB and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operations center, and more.

Hubspot Email Marketing has a free plan that includes CRM and all of Hubspot's free marketing, sales, service, and operations tools.

The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, create landing pages, manage and track your online ads, and more. It contains all the tools you need to get started.

If you need more advanced capabilities, their paid plans start at $45 per month.

5. ConvertKit

Know the 7 Best Email Marketing Services for Small Businesses (2022)

ConvertKit is a powerful email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit's unique feature is that it allows you to easily offer content upgrades and incentives using email subscription forms. It also comes with easy-to-manage auto-responders allowing you to send emails drip from their email service.

With ConvertKit, you can easily divide subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terminology, this is called targeted email marketing.

They have all the powerful features you would expect from a top-notch email marketing service like a/b testing, beautiful email templates, a landing page builder, smart workflow, and more.

ConvertKit offers email-based support and has an extensive knowledge base with great educational materials.

A lot of ConvertKit's features like paid newsletters are designed specifically for creators and professional bloggers, which is why we rate them as the best email marketing service for professional bloggers.

They have added to you the ability to sell digital products and subscriptions from the same platform.

ConvertKit offers a 14-day free trial, and prices start at $29 per month. They also offer a 30-day refund policy.

The Creator Pro plan also includes advanced functionality such as a newsletter referral system, subscriber registration, advanced reporting, and Facebook custom audiences.

6. Musand

Know the 7 Best Email Marketing Services for Small Businesses (2022)

Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list builder tools, landing pages, and more.

Quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from dozens of pre-made email templates or by creating a completely custom template.

The nice part about Moosend is that it offers marketing automation features for all plans including the free plan. You can use their automation workflow designer to deliver a personalized subscriber journey to your newsletter subscribers.

Moosend offers detailed email analytics that shows you important metrics as email opens, clicks, bounces, product offers, purchases, custom event tracking, and even predicted demographic data.

All plans come with powerful conversion optimization features like A/B testing, email heatmap analytics, countdown timers, conditional content, AI engine for product recommendations, popup forms, floating bars, newsletter subscription forms, and more.

Moosend offers a free forever plan for up to 1,000 email subscribers and an unlimited number of emails (no credit card required). After that, their pricing starts at $8 per month for their Pro plan which includes a landing page builder, transactional emails for e-commerce sites, team management, and more.

7. AWeber

Know the 7 Best Email Marketing Services for Small Businesses (2022)

AWeber is one of the oldest and most popular email marketing service providers in the world. They provide a wide range of tools for small and medium-sized businesses to manage their email marketing.

Getting started with AWeber is easy. It seamlessly connects to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.

Access ready-to-use HTML email templates, list management, autoresponder, A/B testing, and email tracking with detailed insights.

AWeber also has other powerful email marketing features such as AMP and RSS emails to automated email for bloggers and tag-based subscriber segmentation.

Support options include live chat, phone support, email support, live webinars, and an extensive library of how-tos and tutorials.

AWeber offers a limited free plan for up to 500 subscribers. After that, their prices start at $19 a month. You can also sign up for quarterly or annual plans to save more.

Bonus: Mailchimp

Mailchimp is one of the most popular email marketing service providers in the world as it offers a free forever email marketing service plan.

While we don't recommend it anymore because there are better solutions available in the market, the sad truth is that we can't build our list of the best email marketing software without including Mailchimp due to its sheer popularity.

Mailchimp comes with an easy drag-and-drop email generator, automatic replies, split contacts into groups, and simple tracking for analytics. It also allows you to set up delivery times based on user time zones, and you can set up segmentation based on geographic location.

You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you use WordPress, see our Ultimate Guide to Using Mailchimp and WordPress for detailed instructions.

When it comes to marketing automation features, the Mailchimp platform is quite limited when compared to other providers on our list like HubSpot, Drip, or ConvertKit.

In recent years Mailchimp has tried to add many "advanced" features, but after testing many of these features, they are not d.

Mailchimp support is provided by email, live chat, and a large educational knowledge base. However, their support is often slow and not commensurate with the quality of service you get from Constant Contact.

Mailchimp offers a free forever plan that lets you send 12,000 emails to up to 2,000 subscribers. This plan is somewhat limited because you don't get features like dispatch time optimization, advanced segmentation, multivariate testing, etc. You are also required to display their brand in your email. Last but not least, the support is limited to email only, which is fine if you are a hobbyist but as a serious company, you need reliable support that you can count on.

Their paid plans start at $10 per month for up to 500 subscribers, and prices increase with 500 subscribers.

However, if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparison reports, then you should go for their $299 monthly plan.

Final Thoughts: Best Email Marketing Service

There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Here is the selection of our experts:

If you're a small business, nonprofit, or new blogger, we recommend Constant Contact. Their prices are great, and the support team is Their onboarding team will help you achieve success in email marketing right away.

If you are running an online store/e-commerce website, we recommend Drip as it is the best e-commerce email marketing software. Their customization and automation features are quite powerful. A lot of our business websites use Drip.

If you are a professional blogger or content creator, we recommend ConvertKit. They offer an easy-to-use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.

If you are a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS, we recommend SendinBlue. 

Their platform is easy to use and allows you to manage both email and SMS from a single interface. They also offer a fairly generous free forever plan which makes them the best free email marketing software out there.

If you are looking for a comprehensive email marketing solution, we recommend HubSpot. They offer a powerful suite of marketing tools including email marketing, CRM, sales tools, live chat, website builder, and more. There is a great free lead generation plan because it allows you to store an unlimited number of subscribers.

Pro tip: Get more email subscribers, faster!

Once you've chosen an email marketing service for your business, you'll likely want to start getting more email subscribers.

We use and recommend OptinMonster. It's a powerful conversion optimization toolkit that helps you convert displaced website visitors into email subscribers and customers.

OptinMonster integrates seamlessly with the top email marketing services we mentioned above and dozens of others.

The founder of WPBeginner, Syed Balkhi, is also the co-founder of OptinMonster. He initially built OptinMonster to help develop our email list. After its launch in 2013, it has grown tremendously with over 1 million active WordPress plugin installs.

Today OptinMonster is used by some of the world's biggest brands including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Patreon, and more.

Apart from OptinMonster, you can also use the following tools to grow your email marketing list:

  1. WPForms: WordPress form builder that you can use to create contact forms, polls, surveys, and other types of forms. It comes with built-in integration with all the popular email marketing services. Trusted by over 5 million website owners.
  2. SeedProd: Want to create custom landing pages to increase conversions? SeedProd offers a premium quality landing page build experience. This is why smart website owners use SeedProd with their favorite email marketing service because it integrates with all the popular email platforms.
  3. One of the easiest ways to grow your email list is to connect your live chat program to your email marketing service. We use LiveChat on many of our sites.
  4.  Another smart way to grow your email list is to use a chatbot and associate it with your email marketing service.
  5. RafflePress: This is the leading WordPress platform for giveaways and contests. It allows you to use viral marketing to grow your email list.

Bonus tip: Improve your email deliverability

All of the email newsletter tools we shared in this article have great email delivery rates.

However, there are a few things you can do to make sure that your marketing emails are always delivered.

1. Use a professional email address

Email platforms like Gmail, Outlook, etc. have algorithms that look for unwanted behavior. One of them is the sender's email address.

As a business, you must use a professional business email address (such as and not a public Hotmail or Gmail address.

This will help ensure that your email delivery rate is above the industry average.

2. Send targeted emails based on interests

It is very important to customize your emails based on user segments. Email marketing software like Constant Contact and HubSpot allow you to easily group subscribers into segments like most active, inactive, interested in specific topics, custom segments, etc.

This will help your email marketing campaigns get the highest open rate and click rate, which is a big factor in future email deliverability.

We always recommend a personalized welcome email to all new subscribers and then segment the users according to their interests.

It's also important to have a clear unsubscribe link for users, so they can unsubscribe instead of flagging your emails as spam.

For more tips, check out the ultimate step-by-step email marketing guide with examples to help you create a successful email marketing campaign.

Email Marketing Software Frequently Asked Questions

After we've helped thousands of users choose the best email marketing software, we've answered a lot of questions. Here are some answers to the most frequently asked questions about email marketing platforms.

Can I do bulk email marketing from Gmail or Outlook?

In theory, yes. But this will quickly lead to the suspension of your email accounts. G Suite and Outlook are not intended for bulk email sending. Its professional business emails are a great solution.

What is the best free email marketing service?

A lot of email marketing services will offer free tiers for limited use. The best free email marketing service is SendinBlue because their free plan has no subscriber limit. HubSpot, Moosend, MailerLite, and MailChimp also offer free email marketing service plans.

How much does email marketing cost?

The cost of email marketing will depend entirely on the number of subscribers you have, the number of emails you send per month, and the email system you use. On average, small business email marketing costs between $20 and $300 per month for email marketing since they run their campaign. If you use an email marketing agency, the cost could be closer to $500 per month or higher.

Can Email Marketing Help SEO?

Email marketing has no direct impact on SEO. However, it can help you get more traffic to your website which can lead to more posts and sometimes backlinks/mentions.

Google and other search engines use posts and mentions as social signals to rank websites. So indirectly, email marketing can help your website's SEO rankings.

You may also like to use the best WordPress SEO plugins and tools to improve your rankings.

What is the best email marketing app for Shopify?

Many of the email marketing services mentioned above offer an easy-to-use Shopify app. We recommend Drip because it offers powerful email marketing automation tools that integrate seamlessly with both Shopify and WooCommerce.

Some professional e-commerce users prefer Klaviyo for their email marketing Shopify, but their platform is too expensive for small businesses.

Are there other email marketing platforms not listed here?

Yes, there are hundreds of email marketing services out there, but we haven't listed them all here. We believe that creating a complete list of email platforms would create more confusion and cause choice paralysis for non-technical readers.

We've tried all the major email marketing services including many not on the email platform lists above like MailerLite, ActiveCampaign, GetResponse, Ontraport, Mailjet, Campaign Monitor, InfusionSoft (now Keep), Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Emma, ​​TotalSend, SharpSpring, Omnisend, MailPoet and more.

The best email marketing services we chose to include in our list offer the best features at the best price.

What are the best email marketing services in your opinion?

Our top 3 choices for the best email marketing services are:

  • Constant Contact - The best email marketing service for small businesses.
  • SendinBlue - Best Email and SMS Marketing Platform.
  • Drip - Best Email Marketing Platform for E-Commerce.

Along with your email marketing strategy, we also recommend adding a web push notification on your website. This is another powerful way to connect with your visitors after they leave your website.