919 Marketing Acquires Groundbreaking Digital Marketing Firm //
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919 Marketing Acquires Groundbreaking Digital Marketing Firm

Alsyd Eabidin
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RALEIGH, NC/ACCESSWIRE/December 15, 2021/919 Marketing, one of the nation's fastest growing content marketing agencies, announces the acquisition of NetSearch Digital Marketing, a leading online marketing company specializing in search engine optimization and web design (PPC) services. For citizens and national clients. Through the acquisition, 919 Marketing has expanded its in-house capabilities to provide local marketing services to national franchise brands and multi-location brands.


919 Marketing Acquires Groundbreaking Digital Marketing Firm



This is the last step by 919 Marketing to become a one-stop marketing store for franchisors and non-profits. In October 2021, 919 Marketing, based outside of Raleigh, North Carolina, acquired Tampa-based Ceralytics, an intelligence platform that uses predictive analytics and natural language processing to drive audience engagement and conversion.


Ceralytics is the backbone of 919 Marketing's 919 Insights platform, the data analytics tool that uncovers customer data that customers need to make smarter marketing decisions.



The addition of Richmond, Virginia-based NetSearch gives 919 Marketing a more comprehensive solution to drive local consumer marketing success while deepening the web and digital development talent base. With these two acquisitions, 919 Marketing is now the leading technology-enabled digital content and marketing company in the franchise that uses analytics to help local and national businesses increase brand awareness, attract leads, and increase consumer engagement and conversion.



Talent and Teamwork



Local digital marketing technologies and NetSearch track record combined with content marketing, PR capabilities, and data analytics provide 919 Marketing with an unparalleled full service solution for multi-location and franchise brands.



“We are delighted and fortunate to partner with the talented forward-thinking team at NetSearch, and welcome them to the 919 family,” says David Chapman, CEO and founder of 919 Marketing. “This acquisition is another step in our bold mission to be a dominant player in the national franchise and to lead the marketing sectors by providing new marketing solutions that are validated and measured through actual online user behavior.



The story continues



“NetSearch’s robust local marketing platform and list of services will be even more powerful along with the data analytics and content capabilities of 919,” says Mike Meyer, founder and CEO of NetSearch. “With the combined strength and resources of our companies, we now have all the tools to dominate national and local franchise marketing, as brands evolve from soft marketing objectives and vanity metrics to making smarter decisions based on actual online customer behavior.”


future ahead


This latest acquisition is part of 919 Marketing's plan to add more digital and technology-based partners to expand its entire list of marketing services. The company is enjoying an impressive three-year growth rate of over 130 percent, despite the impact of COVID-19. The company has been named Best PR Firm on Forbes' prestigious 2021 list of America's Best PR Agencies, is regularly ranked in Entrepreneur magazine's list of Best PR Franchise Companies, and has been recognized as the highest-rated and fastest-growing PR firm. on the Inc. list. 5000 desired.



NetSearch has an excellent reputation with a list of franchise brands, as evidenced by its 98 percent retention rate and triple-digit growth over the past three years. The company developed the Inc. 5000 for the fastest growing companies seven times.


Synergy success


With this latest addition, 919 Marketing will have offices in all three US time zones and will remain headquartered in the Raleigh-Durham, North Carolina area, led by 919 founder and chief marketing officer, David Chapman. Mike Mayer, founder and CEO of NetSearch, will join the board of directors of the combined companies.


The three companies will remain at their respective headquarters - 919 Marketing, based out of Raleigh, North Carolina, NetSearch, based in Richmond, Virginia, with offices in Austin, Texas, and Ceralitics, headquartered in Tampa, Florida. The companies will keep all of their employees working in states across the country, including New York, Massachusetts, California, Virginia, Florida, Colorado, Michigan, Nebraska, Texas, Tennessee and Ohio.


Together, the two companies will continue to launch award-winning, data-driven marketing campaigns for an impressive list of franchisees, emerging and mature nonprofit brands, including BELFOR Franchise Group, American Family Care, Scooters and Wild Birds Unlimited, along with premium companies, including Stanley. Black & Decker, Ally Bank, and Procter & Gambles Tide Cleaners. 919 Marketing's roster of services will now include public relations, digital marketing including search engine optimization, pay-per-click advertising, directory building, display and remarketing, web design, development and maintenance, multi-site local marketing, proprietary data analytics, full creative services, development Franchising and Consumer Marketing.


About 919 Marketing Founded in 1996 and headquartered out of Research Triangle Park in North Carolina and the capital of Raleigh, 919 is a national content marketing company with a proven track record of helping companies increase revenue, create a competitive advantage, and improve marketing results. We offer high-powered strategic planning, public relations, social media, digital marketing, video and commercial production, business development support, and full creative capabilities - each using proven processes polished across hundreds of client engagements.

 


NetSearch 


NetSearch Digital Marketing is a full-service digital marketing agency focused on generating industry-leading clients in the franchise industry. NetSearch Digital Marketing was launched in 2006 with just a few professionals, and has grown to nearly 50 full-time employees in both Richmond Virginia and Austin Texas. Right from the start, the company's mission has been "Introducing potential customers and simplifying digital marketing". NetSearch's core services include search engine optimization, directory optimization, pay-per-click management, web design, as well as customer reviews and reputation management. In 2016, NetSearch Digital became a Google Premium Partner - a distinction achieved by only 3% of agencies working with Google.



About Ceralytics - Ceralytics is a leading content intelligence platform that uses predictive analytics and natural language processing to identify topics that engage audiences and drive essential action. Founded in 2016 by Brandon Andersen and Tony Welsman, Ceralytics' mission is to take content marketing from guesswork to knowledge. To do this, Ceralytics uses a data-driven approach to content, showing topics that currently resonate with audiences and recommending topics organizations should write about in the future to achieve actual business goals.





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